Boosting Pre-K Enrollment

Datum worked with Grand Prairie ISD (GPISD), a 30,000-student school district located in Dallas-Fort Worth metroplex, to run a Pre-K enrollment campaign in July-Aug 2021. Prior to the campaign beginning, the school district averaged 10 Pre-K enrollments per week. During the first week of the Pre-K campaign, Grand Prairie received 50 Pre-K enrollments through Datum’s micro-targeted advertisements. Grand Prairie reached and exceeded their Pre-K enrollment goal so much so that it hired extra teachers to handle the influx of new students.

Pre-K enrollments in first week
School District Size
Enrollment Increase