Generating Survey Responses to TXDOT’s I-345 Feasibility Study
HNTB deployed Datum’s technology for the I-345 Feasibility Study in TxDOT’s Dallas District. Datum created a target audience of 58,000 mobile devices and worked with HNTB to deliver banner ads to these targeted mobile devices. As a result, Datum generated 78% of the clicks to HNTB’s survey website.
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