Datum worked with Grand Prairie ISD (GPISD), a 30,000-student school district in Dallas County, Texas, to fill over 100 open job positions. After a two-week mobile ad campaign, GPISD examined its unfilled position list in half. GPISD looked at its HR data and found that from July 6-20, 2021 – the dates of the mobile ad campaign – it received 932 new applications compared to 373 new applications for open positions over a similar period the year before. Additionally, Datum ran a separate campaign for GPISD to fill hire bus drivers that filled 21 of 29 positions in two weeks.

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Staff Positions Filled
New Applications
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Increase in Applicants
out of 29 Bus driver positions filled