Datum worked with Grand Prairie ISD (GPISD), a 30,000-student school district in Dallas County, Texas, to fill over 100 open job positions. After a two-week mobile ad campaign, GPISD examined its unfilled position list in half. GPISD looked at its HR data and found that from July 6-20, 2021 – the dates of the mobile ad campaign – it received 932 new applications compared to 373 new applications for open positions over a similar period the year before. Additionally, Datum ran a separate campaign for GPISD to fill hire bus drivers that filled 21 of 29 positions in two weeks.

Staff Positions Filled
New Applications
Increase in Applicants
out of 29 Bus driver positions filled